New Book on Marketing and Social Media


For immediate release

Marketing – The Essential Guide

With more and more people biting the bullet and starting their own business, you could find yourself full or enthusiasm but at a loss as to where to start.

Marketing – The Essential Guide is a brand new title by award-winning entrepreneur, Antonia Chitty and co-author Victoria Dawson.

Published by Need2Know, this practical and informative guide covers everything from creating your brand to working out your USP and using social media for marketing. An essential guide for beginners and experienced marketers alike this guide will help you achieve marketing success whether you work for a multi-national conglomerate or own the local chip shop. Author Antonia Chitty, co-author of Marketing – The Essential Guide says, ‘Businesses need to put marketing at the top of the list if they want to achieve real business success.’

With chapters covering the basics of marketing, target audience, branding, press releases, online promotion, social media and blogs, this book explores every possible avenue for marketing your business – equipping you with the marketing knowledge to help your business succeed.

Marketing – The Essential Guide is the 82nd in the series and is available now from the Need2Know website, by calling 01733 898103 or emailing The book is also available from all good bookshops. Marketing – The Essential Guide is available in large print format and as an eBook from the Need2Know website.


Word Count 234

Notes for Editors:

ISBN:       978-1-86144-127-0

Binding: Paperback                                                              A jpeg high-resolution image of the cover is available

Price:      £9.99                                                                       upon request.

Dimensions: 205mm x 195mm                                             For more information or interviews with Antonia Chitty or Victoria Dawson contact Need2Know on 01733 898103 or email:


~ by Antonia Chitty on August 18, 2011.

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