Editorial or Advertorial
Sometimes it is easy to be confused between Editorial and Advertorial
Editorial is what the publication’s journalists write. they may research a news story or use information from a press release, but it is up to them what they include. You have no control over what they write. This makes up most of the content of most good media.
Advertorial is paid for, like an advertisement. A business may decide that potential customers will be more influenced by an article promoting their business. They pay for the space, and fill it with an article, often in a similar style to the rest of the publication. You can spot advertorials though as they must have ‘promotion’ or ‘advertisement’ printed above the text.